The company was founded by Bram, who was inspired by the use of ancient oils and juices in Egypt and a mind blowing myth about how Cleopatra conquered Ceasar by simply smelling good. The meaning of the word Fugazzi and the fairy dust that comes with it, Bram took a few steps further by mirroring the letter "Д" from the Cyrillic alphabet and changing the spelling, without changing the meaning. Nothing was still everything and the brand of Fugazzi was born.