The Power of a Good T-Shirt

A good T-shirt is the backbone of a great wardrobe. It’s the piece you reach for on an easy Sunday morning, the base of a layered outfit, and the effortless essential that always looks put together. But not all tees are created equal. The right one? It fits perfectly, feels incredible, and works for almost any occasion. Just ask icons like James Dean, Steve McQueen, and Mick Jagger—nothing beats the simplicity of a well-fitted tee.

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A Brief History of the T-Shirt

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The Everyday Essentials

When it comes to plain, everyday T-shirts, quality and fit are everything. Here are some of our favourite options that will last for years, are comfortable for everyday wear and will go with everything:

• Sunspel Riviera T-Shirt – Originally designed for Daniel Craig's portrayal of James Bond, this tee is our most polished fit, perfect to wear under your tailored jackets.
• AG Bryce Crew – A modern essential with a slightly relaxed fit, perfect for an easy-going, laid-back vibe.
• Citizens of Humanity Box Tee – A slightly roomier fit for those who like a more relaxed silhouette.
• James Perse Elevated Luxe Lotus T-Shirt – The ultimate in understated luxury, crafted from ultra-soft fabric that feels as good as it looks.

How we're styling:

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Graphic Tees

A great graphic tee doesn’t just make an outfit—it tells a story. Whether it’s a band you love, a vintage-inspired design, or a minimalist print, graphic tees are a simple way to add personality to your look. Think of them as the easiest way to show off your style without saying a word.

• The Refined Spirit – Perfect for those who love minimal yet bold statement graphics.
• John Varvatos – Rock ‘n’ roll vibes meet premium fabrics, making these tees a great mix of edge and sophistication.
• Retro Brand – Vintage-inspired tees that bring a nostalgic, worn-in feel to your wardrobe.
• Golden Goose – Distressed, lived-in, and effortlessly cool. Their graphic tees give off that "thrown together but intentional" energy.

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Finding the Right Fit

Not sure which T-shirt style suits you best? Here’s a quick guide:

And let’s talk necklines:

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How To Care For Your T-Shirts

Ok, so you've invested in a quality T-shirt, and you want to keep it looking fresh. Here’s how to make sure it stays crisp, clean, and in great condition:

• Wash in cold water – Hot water can cause shrinkage and fade colours. Stick to cold washes to keep your tee looking brand new.
• Use a gentle detergent – Harsh chemicals can break down fabric fibres, so opt for a mild detergent to extend the life of your shirt.
• Air dry when possible – High heat from the dryer can weaken the cotton and cause shrinkage. Hanging your tees to dry will keep them in shape for longer.
• Store properly – Folding instead of hanging prevents stretching, especially around the neckline.
  

Keeping Your White Tee White

White tees are a wardrobe essential, but they can be tricky to keep bright. Try these tricks to keep yours looking fresh:

• Wash separately – Mixing whites with darker colours can lead to dullness over time.
• Use baking soda and vinegar – A natural way to brighten and remove stains—just add a bit to your wash cycle.
• Sun dry for brightening – Hanging your white tee in the sun helps naturally lift any dullness.
• Prevent deodorant stains – Opt for a clear deodorant to avoid yellowing under the arms.
  

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Why Invest in Quality?

A well-made T-shirt lasts longer, fits better, and feels amazing. High-quality cotton, premium construction, and thoughtful design make all the difference.

The perfect tee isn’t just an essential—it’s a statement. Whether you prefer an ultra-clean classic or a bold graphic moment, we’ve got the best selection to build your ultimate T-shirt lineup. Shop our T-shirt collection in-store and online and find the one that fits you best.